Web Site Optimization

No matter how often you submit a web site to search engines, if it isn't optimised it won't rank well. Simply repeating keywords in your meta tags is not enough to achieve high rankings in the top search engines.

Search engines today use more and more complex rules in the qualification of web sites. Furthermore, competition has increased dramatically for those top positions which means that achieving high ranking now requires good intelligence, skill, experience and, above all constant monitoring and adjustment.

Home page optimisation

Search engines consider the 'Home page' the most important page in your web site. Detailed and carefully optimisation of this page is necessary to ensure a high ranking for your targeted key-word set. Search engines also use the Home page to 'spider' the complete web-site so it is important that the Home page links to all important secondary pages.

Gateway Pages

Gateway pages can be created, using specifically selected domain names. Gateway pages are in fact additional 'Home pages', and can effectively double the traffic to a web-site if optimised carefully. Any number of gateway pages can be created with carefully focussed keyword sets to enhance search engine rankings.

Optimisation of additional pages

Web site pages that focus on individual products or services should also be optimised to enhance rankings for a particular service by using a focussed key-word set.